CyberKnights video animations, social media, and other marketing materials are the main assets for driving traffic to the product website.
Challenge
CyberKnights launched into a niche market with a robust system that needed unordinary visual interest to garner the attention of several target audiences at once. These audiences included: cybersecurity professionals or entry-level individuals, employers, educators, and industry partners.
Concept
The illustration and animation heavy concept is people-centric storytelling, representing them as the drivers of success in online security. Hues of blue and green from the brand color palette denote trust and relatability, and most designs are comprised of a variation of people in the workplace, the CyberKnights mascot, and cybersecurity professionals.