Brand Design + Communications
Salem Sound Coastwatch is a non-profit coastal watershed organization working to protect and improve the environmental quality of Salem Sound and its watershed.
CultureHouse Educational Watershed Poster (ENG/SPA)
Challenge
The non-profit organization hadn’t updated its website in over 20 years. Having recently celebrated their 30th year anniversary, it was time for a redesign and reorganization of decades of scientific research, documentation, and community-led, as well as government-funded initiatives. Using Figma, Adobe CC, and WordPress, I designed and developed the new salemsound.org.
Concept
The non-profit organization hadn’t updated its website in over 20 years. Having recently celebrated their 30th year anniversary, it was time for a redesign and reorganization of decades of scientific research, documentation, and community-led, as well as government-funded initiatives. Using Figma, Adobe CC, and WordPress, I designed and developed the new salemsound.org.
Run for the Beach 5K Fundraiser Microsite + Print Collateral
Challenge
The non-profit organization hadn’t updated its website in over 20 years. Having recently celebrated their 30th year anniversary, it was time for a redesign and reorganization of decades of scientific research, documentation, and community-led, as well as government-funded initiatives. Using Figma, Adobe CC, and WordPress, I designed and developed the new salemsound.org.
Concept
My approach was to first update the outdated user interface with a modern, minimalist design. I collaborated with the Salem Sound Coastwatch team to ensure the bulk of research and resources, as well as call-to-actions were easily accessible. We also implemented a land acknowledgement of the Massachusett Tribe, an events calendar, and a blog for sharing recent news, spotlights, and local environmental awareness.
Giving Tuesday “Make Waves” Email and Social Media Assets
Challenge
The non-profit organization hadn’t updated its website in over 20 years. Having recently celebrated their 30th year anniversary, it was time for a redesign and reorganization of decades of scientific research, documentation, and community-led, as well as government-funded initiatives. Using Figma, Adobe CC, and WordPress, I designed and developed the new salemsound.org.
Concept
My approach was to first update the outdated user interface with a modern, minimalist design. I collaborated with the Salem Sound Coastwatch team to ensure the bulk of research and resources, as well as call-to-actions were easily accessible. We also implemented a land acknowledgement of the Massachusett Tribe, an events calendar, and a blog for sharing recent news, spotlights, and local environmental awareness.
Social Media Posts Designs
