HQ Print & Digital Activations

Physical installations and digital displays are installed throughout the building to energize and engage employees with the brand while building awareness of key moments through visual storytelling. 

Challenge

Provide print, digital, and motion graphics designs for a variety of internal communications and storytelling moments as they occur throughout each quarter, in collaboration with cross-functional teams. Focus on high-traffic areas like the lobby, reception, and the common space fondly known as, “The Union”.

More recently – Update all print and digital communications to align to a refreshed brand book and guidelines.

Concept

A mix of brand book inspired and applied external brand campaign concepts. I use Illustrator, Photoshop, and After Effects, and Premiere to create a variety of designs and motion graphics. For vinyls, I work directly with the print vendor to bring them to life. The visual communications in the building spotlight heritage months, employees, product launches, catalyst moments, and other Lovejoy specific events.

Reception Wall Vinyls

Statement Wall
Position Wall
Position Wall
Love, Chuck Wall

HQ Wall Vinyls and Employee Activations

2025 Love, Chuck Internal Launch Activation with Interactive Postcard Stationary Bar
WHM 2024 X De Luxe Collection Campaign Employee Activation with Interactive Stationary Wall
Initial Layout Mockup and Elevation
BHM 2024 Campaign and Employee Activation with Interactive Poetry Magnet Wall
Initial Layout Mockup
2024 LHM Employee Activation
2023 MLK Day X Embrace Boston Employee Activation

Lobby Digital Signs

Elevator Bay Digital Signs