Lovejoy HQ Vinyls + Digital Displays
Lovejoy is Converse headquarters located in Boston, MA. Digital displays and wall vinyls are installed throughout the building to energize and engage employees with the brand while building awareness of key moments through visual storytelling.
Challenge
Provide print, digital, and motion graphics designs for a variety of internal communications and storytelling moments as they occur throughout each quarter, in collaboration with cross-functional teams. Focus on high-traffic areas like the lobby, reception, and the common space fondly known as, “The Union”.
More recently – Update all print and digital communications to align to a refreshed brand book and guidelines.
Concept
A mix of brand book inspired and applied external brand campaign concepts. I use Illustrator, Photoshop, and After Effects, and Premiere to create a variety of designs and motion graphics. For vinyls, I work directly with the print vendor to bring them to life. The visual communications in the building spotlight heritage months, employees, product launches, catalyst moments, and other Lovejoy specific events.
Lobby Digital Signs
Reception Wall Vinyls
