Room is a subscription-based digital coworking space concept by parent company, Monster Connect. It includes features like e-conference, game, and water cooler rooms.
Challenge
Monster Connect needs a logo, email composition, and digital display ads that embody the digital transformation model and focus on workplace culture that are at the core of this business platform.
Concept
Borrowing the color palette and Raleway font from its parent company, the logo and brand assets reflect what the product has to offer– a people-centric, virtual work experience with emphasis on collaboration and interpersonal relationships.
LinkedIn Display Ad
The geometric shapes that allude to digital spaces, coupled with playful text and images of happy subscribers, show a satisfying and fun coworking experience.
Google Display Ads
Compositions utilize geometric shapes and images of happy subscribers, as well as balanced white space to highlight the product brand logo, starting subscription price, and call-to-action buttons.
Email
A simple and eye-catching email that introduces the new product and encourages the reader with multiple calls-to-action. The geometric shapes and images are balanced to lead the eye down and around the path of product offerings.